Keyword Density SEO – How to use it
September 17, 2009 | Posted by Wolf |
Keyword density means how many times selected keyword appears on the site. Keywords should be just enough to appear in prominent locations: if you repeat your keywords too, your site could be rejected as spam or artificial.
A single keyword can be a single word or a group of two or more words.
Keyword density is expressed as a percentage of total words on a web page. The accepted standard is between 3% and 5% and you should never exceed it because too low percentage and your web page will not get the optimum benefit, too high percentage and your web page might be flagged for keyword spamming.
Many SEO experts agree that actually the standard is not more than 1%, so a good guideline could be four keywords for between 400 and 500 words.
Remember to apply this rule to each page of your site. Why? Because search engines use keyword density to categorize a site’s theme and to determine which terms the site is relevant to. It is easy to understand, at this point, how an optimal keyword density will help to reach higher search engine positions.
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